WHAT? The core concept in a circular economy is to regenerate a product starting from an already existing one, thus allowing materials and energy to flow into a close circle that has no waste. It is an ECOnomy where each and every product is disposed of without leaving any trace and then transformed into something else.

 

WHY? The increasing population on the planet over the past few years has led to a dramatic growth of the global economic system thus provoking a tragic depletion of natural resources and steady raise of environmental pollution.

 

HOW? In a globalized society where the shortage of non-renewable resources is increasing their price, a new economic policy must be pursued. The circular economy is a solid alternative to face the issue of environmental pollution, because it is a system designed to create new wealth without downsizing the intrinsic quality of the product.

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About NAIAD? Our team has designed, crafted and manufactured stunning works of art utilizing eco-friendly materials such as cotton and hemp. A groundbreaking style that clearly shows right from the very start: the packaging.First quality organic dyes and using spices, flavourings, bark and flowers which have NOT been treated with pesticides. In a circular economy, mother earth gives birth to our product and then they don’t pollute the environment, but it goes back to the source.

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